Workshop

How does the Digital Landscape look like in China?

Get Insights in our Expert On-Boarding Workshops

Do you understand the China digital landscape?

China is the biggest E-commerce market in the world.

Not only very innovative but competitive.

What are the implications for projects in China?

With this workshop we onboard you to your road to success.

Download our 3 page flyer to learn more:
Workshop China Digital Insights (pdf)

China is the biggest E-commerce market in the world. Not only very innovative but competitive. But western tools like google, facebook, twitter etc are blocked or only have a marginal market
share like amazon. An own ecosystem has evolved in China, you have to work with Baidu, WeChat, Weibo, Taobao, TMALL and more.

But what are the implications for your strategy and implementation or market entry in China?

Exemplary workshop agenda:

  • Intro China digital landscape (overall and your industry)
  • WeChat features (with examples from your industry and best practices)
  • E-Commerce in China: Player & Go to market
  • Online marketing strategy – group discussion (target audience, assortment, pricing, channels)
  • Sales funnel and lead to sales
  • Challenges with online sales in your industry in China (groupwork)
  • Integration into legacy systems (group discussion: website, stores, CRM)
  • Wrap up

This onboarding workshop will be the ideal preparation for your activities in China. Travel to China and be sure where to set your focus, better understand your local teams – no matter if as part of a global project or your market entry to China.

With this workshop we onboard you to your road to success.

Contact us for details.