Shoppable ads for influencers could boost e-commerce by removing the clicks and steps it takes to go from content to commerce, says Kamiu Lee.
“Introducing shoppable ads for influencers could provide a huge boost in e-commerce by removing the clicks and steps it takes to go from content to commerce. With each click needed to find the product, a brand loses a huge percentage of potential buyers, so the faster the path to purchase, the better.”
“Influencer-curated content with a direct-to-shoppable link is also likely to drive better engagement than shoppable ads directly from the brand. This is particularly true on social, where the consumer expects and enjoys having a personal connection with the content, not feeling as though it’s purely a brand selling its product.”
With the rise of E-Commerce in any industry and segment the next big thing is cross border E-Commerce.
What is cross border E-Commerce about? Basically it is about selling into another country.
What are the opportunities and challenges when selling to China?
The team of Chinawechatting.de discussed this together with the international law firm TaylorWessing at the macromedia Hochschule in Hamburg.
China Digital and WeChat insights at macromedia Hochschule Hamburg
To enter a new market and to sell with success you need to
Know your target group and adjust product, price and marketing campaigns
Know the relevant players for E-Commerce and
Understand where the search traffic goes to
Understand the investment costs and setup time of different platforms
Understand the legal implications
Based on those there are different ways to enter the market.
If you decide to go full scale with TMALL etc or are on a tighter budget – if you want to play in China you need WeChat.
It is where consumers are, they listen and they buy
Ideal to build your brand
Take the next step and generate e-commerce revenues via wechat
Over 80% of Wechat users do shop online. But more interstingly. 30% of all WeChat users do shop on Wechat. That are over 250 million consumers. For example,60% shop for apparel – and spend 32% of their total online spending for apparel on WeChat.
To best leverage and grow followers…
You need an official account
You need Content & Emotion
You need Advertising & Key Opinion Leaders
You need promotional campaigns
You need a WeChat E-Commerce
Conclusion – What WeChat offers
WeChat is #1 social media in China with 800m+ Users
Use WeChat to target your Chinese audience
create your brand in China
generate E-Commerce revenues
Get in contact with us to discuss more deeply how you can enter the chinese market.