“The WeChat app has almost a billion users, and many of them use it all day. So why isn’t the company everywhere by now?” Asks Bloomberg.
“Tencent has also tried to expand globally the natural way, by introducing its products in different countries. But some of the very things that make it a juggernaut at home have handicapped it elsewhere. Design, for example: Chinese users have developed an affinity for complex bundles of features jammed into dense, supersized apps. In the U.S., where there are different streamlined apps for booking movie tickets, ordering meals, reading news, and so forth, it’s a much tougher sell.”
“Perhaps Tencent’s greatest hope for overseas expansion rests with the increasing number of its Chinese users moving or traveling abroad and carrying the gospel of WeChat with them.”
With the rise of E-Commerce in any industry and segment the next big thing is cross border E-Commerce.
What is cross border E-Commerce about? Basically it is about selling into another country.
What are the opportunities and challenges when selling to China?
The team of Chinawechatting.de discussed this together with the international law firm TaylorWessing at the macromedia Hochschule in Hamburg.
China Digital and WeChat insights at macromedia Hochschule Hamburg
To enter a new market and to sell with success you need to
Know your target group and adjust product, price and marketing campaigns
Know the relevant players for E-Commerce and
Understand where the search traffic goes to
Understand the investment costs and setup time of different platforms
Understand the legal implications
Based on those there are different ways to enter the market.
If you decide to go full scale with TMALL etc or are on a tighter budget – if you want to play in China you need WeChat.
It is where consumers are, they listen and they buy
Ideal to build your brand
Take the next step and generate e-commerce revenues via wechat
Over 80% of Wechat users do shop online. But more interstingly. 30% of all WeChat users do shop on Wechat. That are over 250 million consumers. For example,60% shop for apparel – and spend 32% of their total online spending for apparel on WeChat.
To best leverage and grow followers…
You need an official account
You need Content & Emotion
You need Advertising & Key Opinion Leaders
You need promotional campaigns
You need a WeChat E-Commerce
Conclusion – What WeChat offers
WeChat is #1 social media in China with 800m+ Users
Use WeChat to target your Chinese audience
create your brand in China
generate E-Commerce revenues
Get in contact with us to discuss more deeply how you can enter the chinese market.
Social Media plays a vital role in a successful business – worldwide. Who is engaged in China already is aware that in China the social media channels of relevance are different to the ones known in the western world. Partly because some channels are blocked (i.e. facebook, twitter, google) but also partly because the Chinese incumbent channels are superior. Namely WeChat. With 806 million monthly active users (Q2 2016)-
Recently there is a lot of buzz around WeChat – not only for playing in China but also because Tencent, the company of WeChat, is a true innovation leader. A good example can be found here: