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#CHINA – DIGITAL INNOVATION BEHIND THE GREAT FIREWALL

Guest Lecture at Brand University of Applied Sciences Hamburg

In Online Marketing and E-Commerce China has achieved the transition from a “copycat” to a true leader in innovation. Let us peek behind the great firewall and let us take a closer look at the technology giants. China is by now the biggest and most competitive online market in the world.

What are the biggest current trends and how are brands leveraging them? From a technology point it is all about mini programs which can be used for nearly endless use cases. Successful brands use them to offer more advanced customer services and generate sales via live streaming. These marketing tactics will soon be coming to the west, i.e. Apple recently announced to introduce a mini program like feature to their devices.

Public presentation at Brand University of Applied Sciences Hamburg
When? 15 July 2020, 7 p.m.
Where? Zoom

External guests are very welcome. You will receive the access link after a registration under guestlecture@brand-university.de.

The guest lecture is free of charge and will be held in English.
https://www.brand-university.de/event/oeffentlicher-gastvortrag-15-07-20-chinawechatting/

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