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From Content to Commerce: shoppable ads for influencers

Shoppable ads for influencers could boost e-commerce by removing the clicks and steps it takes to go from content to commerce, says Kamiu Lee.

“Introducing shoppable ads for influencers could provide a huge boost in e-commerce by removing the clicks and steps it takes to go from content to commerce. With each click needed to find the product, a brand loses a huge percentage of potential buyers, so the faster the path to purchase, the better.”

“Influencer-curated content with a direct-to-shoppable link is also likely to drive better engagement than shoppable ads directly from the brand. This is particularly true on social, where the consumer expects and enjoys having a personal connection with the content, not feeling as though it’s purely a brand selling its product.”

Source:

http://www.adweek.com/digital/kamiu-lee-activate-by-bloglovin-guest-post-shoppable-ads-influencer-marketing

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