We were honored to be invited by the Taipeh representative office in Hamburg to speak about the digital ecosystem in China. A big group of Taiwanese Business men and women were attending to not only learn more about how to generate more business in mainland China but also to explore opportunities to export to Europe.
In our presentation we laid our focus on E-Commerce and Social Media.
To start off Florian gave some updates on hot topics on Marketing Strategy and why social media must be a vital part of everyone’s marketing strategy. He reminded the audience that they always need to understand their target group and based on that find out what channels best address the target group. He shared two best practices of his work with Facebook and Linkedin.
Then we dived into the latest trends and mayor players in the China digital ecosystem.
We talked about Baidu, TMALL, Tencent, Weibo and WeChat.
How to best engage with Chinese consumers was one of the questions the audience was very interested in.
What really left an impression were the insight on how vast the options with WeChat are. From setting up your official account growing your followers with campaings like surveys, lucky draws, votings etc to the final step of setting up an own E-Commerce store in WeChat. It is a very good option if you want to test your products in China or want to enter market with a tighter budget.
We concluded the session with a very interactive Q&A session – again WeChat strategy was the main interest – and would like to thank all participants for making this a very successful event.
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